Web Development, Design, and Internet Marketing

See Also: Photo Gallery Software - Shopping Cart Software - Understanding & Choosing Templates

Potential customers expect to have an unlimited amount of information available about your product, services, and company. Successful internet marketing includes several crucial components.

• Attractive and Organized website created by an expert in the field
• E-Commerce capabilities where applicible
• High rankings on Google, Yahoo, and MSN
• Link Exchange with other related companies
• Dynamic and applicible support section

It's not enough anymore to have a website designed by a good designer. Context is good, but Content is King. Having your website designed by someone with years of experince in the energy business can inspire confidence and generate sales. The Energy Grid offers a unique combination of skills and experience, not available elsewhere.

Web development involves a design element and a technology component. Here are some samples of our work.

Website Redesign
Before	After
Sustainable Media produces videos for the renewable energy industry. This User Managed Website offers streaming video clips and a Google Shopping Cart for purchasing videos. The site was completed within weeks and orders for the video were began coming in within days.

American Energy Care's website at has come alive with a clean, crisp, professional feel in a basic solar powered website. American Energy Care is a leading provider of energy efficiency systems in New York from their Albany offices.

Is the Energy Grid just for Energy Websites? No. We can design any type of website in any industry. The difference is that when we're designing an energy website, we can provide all the content. In depth knowledge of the industry allows for quality content which we can develop. In other industries, the client provides the content. What I know about granola bars you could fit inside a raisin.

This illustrates the difference between a simple Custom Website and a User Managed Website On the left, a custom website, costing about $1,500, was designed. Changes and updates required knowledge of Dreamweaver and were chargable. On the right, a User Managed site cost $500-$2000 to create and $9.95/month to host (11.95 for a solar powered site). Features like the poll and built-in search box are included.

This website, TheEnergyGrid.com is a custom websiteIt includes a Flash entry page and a relatively simple template design on the inside. The "Energy Bookstore" is an Amazon store -- The Energy Grid gets a commission from books sold there. Inside the site is a brief streaming video component Watch the Clip, and a link to a Google Shopping Cart (http://theenergygrid.com/qb14500), an effective way to sell accept credit cards. The cost of a site similar to this one would be in the $5,000 range.

Typically, the design is chosen based on the look and feel of the company, and the way that the company would like to be presented. It is not uncommon to choose from a list of several thousand customizable templates.

The website at www.NextekPower.com is a content-rich custom website. The template uses Flash in the header at the top of the page and has several Flash demonstrations of the technology on the 'how it works' page. On the 'ballast' pages, a link to a full shopping cart which allows site users to puy these, and other products. The shopping cart is a complete on-line store. The cost of a website like this, including writing the copy, is between $5,000 and $7,000. The Flash animations were about $4,000 each and a shopping cart costs about $2,500.

Starting with these templates and customizing as needed, we can create an excellent site that accurately represents your business.

This series illustrates the power of a User Managed Website Template. The four images below are the same website, but with a different template. GreenTagExchange.com is a demo website where you can go, log in, and experiment. The "Template Chooser" will allow you to switch between these templates. There are hundreds of templates to choose from, each one customizable to your needs.
See our Template Gallery

The technology of the site is where most of the work is done.

• Websites can include components such as:
• Secure Shopping Cart
• Photo Gallery
• Mailing List Sign Up
• Blog
• Discussion Forums
• Wiki Reference Guides
• Search Engines
• Navigation technologies that help a user find what they are looking for
• Games, Banners, Live Chat, Animation
• ... and much more

Each of these functions can be either outsourced or integrated. A shopping cart can be outsourced to PayPal and a Search Engine can be outsourced to Google. There are drawbacks and benefits that need to be weighed for each.

HandicappedPets.com is a family of full-scale e-commerce websites with all of the best features of the web built in including a photo gallery, active discussion forum, shopping cart, and much more. The site receives over 15,000 visitors daily based on intensive search engine coverage.

The best example of a website with fully integrated technologies http://www.HandicappedPets.com which strives to utilize each new web-based technology as it becomes available.

Website Marketing

Once the website is live, popularizing it, and driving traffic to the site is a science and an art. See

TheInternetIsThinkingAboutYou.com

for more details about Search Engine Optimization.

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