Search Engine Optimization Services/ Pay-Per-Click Advertising
Our Search Engine Services include everything you need to get found on the internet. Our Basic Package sets up the ‘framework’ you need to understand how to strategically grow in search engine rankings. SEO is as much an art as it is a science. There are no safe tricks or shortcuts. Google hires the smartest people on the planet to make sure that when someone Googles a question, they get the best possible answer. We work with you to make your website the best possible answer. This package includes a full report, with pricing, that outlines what needs to be done.
- What Keywords is your site currently showing for?
- Are there any errors that are reducing ranking?
- Is google penalizing your site for malware or old technology?
- What are your most popular pages?
- If E-Commerce, what pages are generating sales?
- Bounce rate: Are you boring your visitors?
- Organic and Paid traffic.
At the conclusion of this process we will have enough information to create a report outlining what needs to be done to become a top-ranked site. This could include changes to the wording of the web pages, adding titles, descriptions, and photo descriptions, adding new keywords, and much more. We will provide quotes on the work that needs to be done or you can give our recommendations to your current web developer.
BASIC PPC PACKAGE: $295.00 setup (per category), $75/mo maintenance, plus ad costs to Google ($300.00/mo up).
Paid advertising is the best way to insure top rankings for the right keywords. During the Basic SEO process we determined the top keywords that are driving traffic and the keywords you need, but are not ranking for. This package includes the creation of a paid advertising program optimized fro your business.
Create an Ad Budget for Google. A good starting budget is $300/mo. This will be charged to your credit card by Google directly. You will only pay when someone clicks your ad. For this reason we will design an ad that will attract only potential customers. For example, an ad like “Learn about Solar Energy” would attract non-customers. “Professional Solar Installations” would be more effective.
The Basic package includes the setup of a product category with 4 ads, 5 to 10 10 keywords along with negative keywords as needed. For the first four weeks we will monitor the account and make adjustments to fine-tune for the best results. After that, the monthly maintenance provides for a monthly review and adjustment.
PROFESSIONAL SEO AND PPC:
Beyond the basic started packages, optimization and advertising is quoted based on the project. Although many of the tools are the same, each website is unique and requires different methods. Our professional packages include:
User Activity Analysis: Where are users looking and clicking?
Sales Funnels: Where are buyers going before they buy?
Competitive Analysis: What keywords are competitors buying, and optimizing their site for?
Retargeting: Showing different ads on Facebook and elsewhere to former site visitors.
… and much more.